In response to the frequent appropriation of ones work into new terms that always occurs on the internet, Olsen brings up an interesting point as she attempts to explain her idea of post-internet, which quickly permeated into art world jargon although she coined it in passing. She relates it to the idea of postmodernism - the post- prefix only exists as an indicator that this new movement/epoch is in response to something that has already happened, and therefore, a critique. In the moment, no one could explain or describe exactly what modernism was (we still have a difficult time now) and the same is true for the internet and post-internet eras.
When she quotes McHugh, saying that he “sees the postinternet situation as one in which ‘the internet is less a novelty and more a banality,’ a presence that is now a given; a generally less phenomenal phenomenon.” she hits on the important point that the post-internet attitude is marked by the fact that the internet is no longer new and mysterious, but part of the everyday. Now that we’ve grown comfortable with it, we’re not afraid to make fun of it - the honeymoon is over.
But this also brings up a good point about the way that the art world veiws internet art. Olsen says “art made within these spheres sadly continues to be dismissed as merely vernacular, as seemingly-excess, or as weak because of its (however mythical) origin in the everyday.” Simply because art has become so accessible, it seems to have lost its power to be literally and figuratively placed on a pedestal. Despite the writings of many artists calling for the arts to be available to the gaze of the proletariat, the idea that art comes in a certain forms persists. If we only accept oil paintings in the Getty as ‘real’ art, then I suppose that art history books for the turn of the century will be blank, seeing as most art made today isn’t framed. This also makes me wonder what art existed in the past that wasn’t deemed by art historians as ‘worthy’. We’re only getting a small fraction of the story.
(I couldn’t find the link to “Apropos Appropriation,” so I decided to catch up on a reading that I didn’t get to do before.) #makingacomeback: